Yonex began within the 1940’s as a producer of wood fishing floats however was unlucky sufficient to be compelled out of this manufacturing sector as a result of development of plastic floats within the trade. This prompted founder Minoru Yoneyama to make a dedication that the corporate would by no means let know-how and innovation go away them behind once more and this has fashioned the cornerstone to the beliefs and ethics and enterprise practices of Yonex within the modern-day.
Within the late 1950’s Yoneyama began to make badminton rackets for different excessive profile manufacturers and shortly established a repute for producing high quality rackets while incorporating the newest supplies and introducing ideas such because the broad physique racket and the isometric head. These new design options would discover their means onto the rackets of all the massive model names sports activities rackets comparable to Carlton and Prince.
The Yonex Company itself was established in California in 1983 and have become the world chief within the design and manufacturing of golf, tennis and badminton tools. A daring declare maybe however it will maintain true at present that they’re doubtless the primary title in badminton – if not fairly as famend in golf and tennis.
From comparatively humble beginnings Yonex has created a powerful world model that enjoys a dominance supported by company sponsorship and product high quality. In at present’s skilled sport over 80% of gamers have a Yonex badminton racket of their hand after they compete. Main names that Yonex sponsor embody Peter Gade, Saina Nehwal, Ana Ivanovic and Lee Chong Wei.
In 2007 Yonex celebrated their twenty fifth successive 12 months as the principle sponsor of the All England Badminton Championships and adopted up in 2008 by gaining 24 Olympic medals on the Beijing video games. A worldwide viewers on the Olympics helps to additional push the title and repute as the emblem is immediately recognisable on the strings of gamers rackets
Yonex, by means of the preliminary willpower and drive of their founder, proceed to innovate and put money into new know-how and launched the primary era of slim rackets in 2009. The ArcSaber Z-Slash recorded the quickest ever velocity of 421km/h and goes to point out how gamers with a Yonex badminton racket will at all times have an outstanding aggressive edge and might be impressed by the know-how, success and branding behind the manufacturing of top of the range merchandise. The vary incorporates rackets for all ages and talents, catering for professionals and beginner gamers alike.