The “Barbie” and “Oppenheimer” pairing known as Barbenheimer has been a global phenomenon that has seen cinemas packing them in at levels not seen since “Avengers: Endgame”.
AMC Theatres, the largest single exhibitor in the United States and across the world, has announced in a press release that the launch week of the two films from July 21st-27th was the company’s best week ever… literally.
AMC reportedly pulled in its highest single-week of admissions revenue in the company’s 103-year history. The company calls it: “A testament to the moviegoing audience, who has demonstrated once again that they are ready, willing, and eager to come out to movie theatres in huge numbers”
In addition, they revealed 65 U.S. AMC locations set individual new single-week box office records during that week, including 13 locations in the greater Los Angeles area.
“Oppenheimer” recently crossed the $400 million mark whilst “Barbie” is reportedly on its way towards a potential $1 billion total haul by the end of this coming weekend. Both are still doing strong business and, combined with “Teenage Mutant Ninja Turtles: Mutant Mayhem” and “Meg 2: The Trench” arriving this week, exhibition space is looking rosy… for the moment.
Recovery in the exhibition space remains slow post-pandemic and whilst the recent surge of business has given the movie theater sector a shot in the arm, it’s likely short-lived as labor strikes threaten to upend the release calendar over the coming months and leaving exhibitors concerned.