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Men’s fashion week goes live in Milan

Men’s fashion week goes live in Milan

The memorable week observed the return of Gucci to the menswear catwalk calendar, robust product sales of Italian vogue and a farewell to the pandemic-imposed sample of digital reveals.

The return of Gucci to the menswear catwalk calendar, robust product sales of Italian vogue and a farewell to the pandemic-imposed sample of digital reveals – it’s all techniques go for males’s vogue week in Milan which opened Friday (Jan 13).

Promising spectacle and optimism after a 12 months throughout which product sales of Italian vogue confirmed the strongest growth of the ultimate 20 years, reveals for Fall-Winter 2023/2024 males’s collections run until Tuesday.

Of the 79 reveals, solely 4 are digital, a holdover from the debilitating pandemic interval that despatched product sales plunging and launched a halt to reside runway reveals.

Nothing replaces “the reside experience, the frenzy, the expectation, the applause, the best fashions parading on the catwalk and the extremely efficient music”, vogue advertising and marketing marketing consultant Elisabetta Cavatorta knowledgeable AFP.

Most anticipated was vogue powerhouse Gucci which positioned on a menswear-only current for the first time in three years and the luxury label’s first since artistic director Alessandro Michele’s shock departure in November.


At its minimalist current Friday, Gucci acknowledged it was celebrating “the aesthetics of improvisation” with a bunch impressed by the standard wardrobe of the gentleman, revisited in a subversive spirit.

Combining pale jeans with sequined tops and inexperienced and pink or pink boots with heels, the gathering blended genres and colours.

Prolonged outsized coats with ample shoulder pads and maxi skirts reduce as much as disclose bare legs peppered the gathering, whereas wool hats and rectangular tote baggage tossed carelessly over the shoulder added to Gucci’s accent arsenal.

Alongside along with his vibrant collections seeped inside the Seventies, Michele provided a model new lease on life after being tapped in 2015 to revive product sales on the storied mannequin with the world-famous stripe model in inexperienced and pink.

Whereas product sales exploded by 44 per cent in 2018 for Kering’s flagship mannequin, growth has lagged rivals inside the closing two years.

“It stays to be seen whether or not or not Alessandro Michele’s departure initiates a change after all for the model house,” Cavatorta acknowledged.

As to who will take over the reins at Gucci, the model world awaits data of Michele’s successor with bated breath.


Armani, Prada, Fendi, Dolce & Gabbana and Zegna are among the many many massive labels set to unveil males’s collections inside the Italian vogue capital.

Nevertheless there have been defections along with Versace, which plans to point its males’s and women’s collections collectively in Los Angeles on March 10.

Whatever the battle in Ukraine and the have an effect on of the vitality catastrophe on an energy-intensive vogue present chain, product sales of Italian vogue closing 12 months rose 16 per cent to 96.6 billion euros (S$138.19 billion).

“That’s the finest earnings inside the closing 20 years,” acknowledged Carlo Capasa, president of the Italian Vogue Chamber, at a presentation ahead of the reveals closing month.

Inflation has had an have an effect on as Italian vogue prices rose by about 9 per cent in 2022, nonetheless their enhance is “a constructive sign that closes a 12 months marked by dramatic events and difficult cases”, Capasa added.

Exports of “Made in Italy” vogue climbed 18.7 per cent inside the first 9 months of ultimate 12 months, pushed by demand within the US and the Gulf worldwide areas, the place exports every soared by larger than 50 per cent.

Product sales to China grew further moderately, at 18.8 per cent, whereas exports to Russia fell by 26 per cent inside the wake of the invasion of Ukraine.

Nevertheless one house throughout which the have an effect on of the COVID-19 catastrophe will nonetheless be felt in Milan is the absence of Chinese language language patrons.

Whatever the lifting of coronavirus-related effectively being restrictions by authorities in Beijing, the number of patrons who will journey to city for the reveals will doubtless be “restricted”, Capasa acknowledged.

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