Benee has teamed up with Mallrat for “Do It Again”, the official song for the 2023 FIFA Women’s World Cup, which will take place in Australia and New Zealand respectively, the homelands of Mallrat and Benee, from 20 July to August 20.
“Do It Again” arrived on Wednesday, June 28, accompanied by a colorful lyric video that appropriately begins with green letters floating above a bustling soccer field (or soccer field, depending on who you ask. ).
The powerful, heart-pounding anthem is a guaranteed summer earworm even outside of its World Cup placement, as Benee sets the tone confidently with the infectious hook, “Do it, don’t give up/ No Stress, Don’t Miss / Don’t Overthink and Start Over Mallrat offers anecdotal texture to make the song even more compelling, reminiscent of “a dream when I was younger” that sounded “more like a hunger pang” and enjoying the reward for completing it.
FIFA provided the context in its release:
“‘Do It Again’ will also become a lasting reminder of a milestone in the history of women’s sport, as the FIFA Women’s World Cup 2023 is poised to become the highest-attended stand-alone women’s sporting event in all the time.
“With over 1.1 million tickets already sold for the ninth edition of the tournament, fans from more than 150 different countries will descend on Australia and Aotearoa in New Zealand, making the FIFA Women’s World Cup 2023 a global celebration of women’s football.”
Benee also released a statement (via Stereogum), saying, “To be a part of a small part of this incredible celebration of women’s sport is an absolute dream come true for me. As a passionate young footballer, I simply couldn’t have imagined this! I loved the experience of writing a song that I hope reflects my excitement at having the biggest women’s sporting event in the world hosted in my home, and I can’t wait to perform.” Do It Again” live with Mallrat during the opening ceremony. .”
The opening ceremony is scheduled for July 20 at Eden Park.
Listen to “Do It Again” above.